So much for hitting the pause button. Just days after Big 12 commissioner Dan Beebe announced that plans for Texas' new television venture -- the Longhorn Network -- would be put on hold, reports have revealed that the university has already signed a contract to air a Brenham High School football game.
Initially weary after numerous calls from fellow members of the Big 12 claiming that broadcasting high school games gave Texas a distinct unmatchable advantage, Beebe released a statement last Thursday avowing that "no high school content will be televised on a branded member's network" until the conference could further explore the matter. Yet once again it seems like the Longhorns run the show, as reports surfaced Tuesday afternoon explaining that they had already signed a contract sometime the previous week to broadcast Brenham High School's game against Lamar Consolidated on September 1st.
Needless to say, Texas A&M University president R. Bowen Loftin does not appreciate the blatant disregard shown by Texas officials in cutting the backdoor deal.
"NCAA rules are extremely directed at the recruiting function," Loftin said. "We hope they'll be able to find a way for this to be a non-problem for us."
Loftin added, "We want to make certain that we come out of this with a clear sense of unity, that all of us are going to be going forward together and we all equally benefit."