This, TCU's promo video for the 2011 college football season, is unequivocally terrifying. And it's apparently running on television.
For fun, let's go through the thought process of the average YouTube viewer.
0:01: Aww, I forgot TCU stands for Texas Christian.
0:03: WAIT, DID ANDY DALTON WIN THE HEISMAN?
0:05: TCU was leaving the Mountain West, right?
0:08: ROSE BOWL BLING RING IS THE THING.
0:10: Michael Bay was underpaid for this.
0:14: That's a weird earthquake, hitting Fort Worth and all.
0:16: (pauses, Googles) Ah, yeah, Davey O'Brien.
0:19: Oh, kingdom fits that whole Christian thing.
0:22: (pauses, listens to one minute of "Purple Rain," then entirety of "When Doves Cry")
0:27: LIGHTNING FROG TRAIN WHISTLE FOG HORN FROG HORN TORNADO CATATONIA.
0:30: (rocks self in corner)