The Longhorn Network found a second game to broadcast, and will reportedly air a Big 12 matchup on the newly-minted home of Texas athletics. After announcing plans to air Texas' season-opening matchup with Rice, the Longhorn Network made it clear a second game was the goal. Now, it appears Kansas has stepped up to the plate.
John Ourand reported the news, including a statement from ESPN.
Big news for Longhorn Network: it found its 2nd football game. Big 12 rival Kansas will let its Oct 29 game be telecast on Longhorn Network. ESPN: "This game is approved by...Dan Beebe based upon the approval process that the Big 12 Board of Directors determined last month."
By then, the Longhorn Network may be more widely distributed. If nothing else, this should allow ESPN to ramp up the pressure on carriers, using a hungry subscriber base to workout distribution ahead of the Oct. 29 date.
The second game immediately boosts the premium inventory available on the network. While Kansas may not be considered a high-profile football program, it is a Big 12 game, and conference games are highly sought-after. If ESPN can parlay that second game into distribution deals, it will go a long way toward getting the Longhorn Network off the ground and on the air in more than a few thousand households.
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