Will the Big 12 remain at 10 teams forever? Of course it won't. Conference football championship games make money, and everybody likes money, and there are TV markets out there to capture. College presidents actually receive physical nourishment from their TV markets. It's grotesque and strange, but it's how they feed.
Big 12 new guy Oliver Luck, athletic director of the West Virginia Mountaineers, talked with David Ubben about conference expansion:
"My recommendation would be to look long and hard at moving up, whether it's to 11 or 12, particularly when you look at how big the SEC is, how big the ACC is going to be, the number that the Big Ten and the Pac-12 are at," Luck told ESPN.com this week. "I think it would be wise to take a long hard look at that because there is some strength in numbers."