As it stands, college football bowl games pretty much just run themselves, under the NCAA's eye. They set up deals with conferences so they can have specific teams to choose from, then send some money back to their partner conferences, which is then distributed to each of the league's teams. So what happens to bowl games if college football adopts a playoff plan?
The popular thinking, especially among close observers of the Big Ten-Pac-12 partnership that sort of centers around the Rose Bowl, is that conferences could take over control of bowls themselves, thereby cutting out the bowl committee middle man and leaving pools of colorful blazers underfed. Each league could issue forth its own non-champion, like some sort of gladitorial contest. Bowls are sounding better by the minute!
CBS Sports' Dennis Dodd discovers* this is exactly what's being discussed by a NCAA task force. Dodd adds some interesting specifics:
The NCAA board of directors will consider the proposals at its April 26 meeting.
The task force prefers that the NCAA - basically president Mark Emmert -- retain oversight over approving title sponsors. More than one source mentioned NCAA concern over the image projected by title sponsor GoDaddy.com aligned with the Mobile, Ala.-based bowl.
So the NCAA's role could be to come up with some sort of classiness standard for sponsors, while conferences handle the business of determining which teams get to play in these exhibition games.
* I'm gonna be honest. I'm not entirely sure what's new between this and what the NCAA said a few months back, other than the GoDaddy thing, but that part is indeed something.