The SEC is now the latest conference to follow in the Big Ten's footsteps by creating its own television network. The network, currently dubbed "Project X," will reportedly be available in more than 80 million homes.
The conference is in the process of renegotiating its television deal following the addition of Texas A&M and Missouri. Adding its own network will further increase potential revenue. Ole Miss athletic director Ross Bjork said the SEC's network "will be every bit as big as the Big Ten Network."
A conference network can be a major revenue generator for the member schools. Big Ten commissioner Jim Delany said the Big Ten Network will generate between $4 billion and $5 billion dollars over the next 15 years.
Other conferences have tried to duplicate the Big Ten's success. The ACC has its own network, while the Pac-12 Network will launch later this summer. The SEC developing its own network was a necessary step to keep up in the arms race of college athletics.
SEC presidents will reportedly vote, as soon as this week, to determine the next steps for the network.