The Big 12, a conference that was set to disappear a year ago due to conference realignment, is about to firm up its status as one of the four true football power money conferences, with Dennis Dodd reporting that the long-expected 13-year, $2.6 billion deal with ESPN and FOX is soon to be announced. That would put it back within the financial realm of the SEC, Pac-12 and Big Ten for the time being, though all three others will re-up before the Big 12 will, with the SEC already working on its next fee.
That breaks down to $20 million per school through 2025, still an impressive pile of money for a league that nearly lost its upper half to the Pac-12 and its basketball middle to the Big East. With all parties locked in place for the next six years due to an internal media rights agreement (which will reportedly be extended to match the length of the ESPN/FOX deal), the Big 12 is in fine shape once again. Which means it's about time for somebody to start yelling at somebody.
New commissioner Bob Bowlsby's job already looks even better than it did when he took it on Friday. Dodd cautions that the deal isn't official, but it appears to be down to the lawyers at this point.
While we’re here, let’s watch some college football videos from SB Nation’s new YouTube channel together: