You could read the press release on this development, or you could just read the following tweet, which tells you everything you need to know about the game's brilliant Twitter presence:
Feels like we've always been a Russell Athletic Bowl in a Champs Sports Bowl's body. RT @pootnd: hope you don't have an identity crisis...— RussellAthleticBowl (@RussellAthBowl) June 19, 2012
See? That was way better than a press release.