The future of Joe Paterno's legacy involves a whole lot of questions for a whole lot of people to answer. None will get more attention than the statue of his likeness outside Penn State's football stadium. But for institutions with more of a financial stake in Paterno than a familial one, the choice isn't quite so hard.
Nike, which has such a close relationship with PSU that Phil Knight spoke at Paterno's funeral, has already removed the coach's name from a campus child care building in light of the details of the Freeh Report, which overwhelmingly contend that Paterno worked repeatedly to cover up Jerry Sandusky's rape allegations.
The statement from Nike CEO Mark Parker, via Darren Rovell:
I have been deeply saddened by the news coming out of this investigation at Penn State. It is a terrible tragedy that children were unprotected from such abhorrent crimes. With the findings released today, I have decided to change the name of our child care center at our World Headquarters. My thoughts are with the victims and the Penn State community.
Expect more of this sort of thing to come soon.