Surely the most important college football news of the day, the Beef 'O' Brady's Bowl now has competition in the sportsfood-themed bowl department:
The Valley of the Sun Bowl Foundation and Buffalo Wild Wings® announced today that an agreement has been reached establishing Buffalo Wild Wings as the title sponsor of the annual Tempe, Ariz. bowl game between the Big Ten and Big 12 conferences. The game will be known as "Buffalo Wild Wings Bowl."
We'll all get to make lots of jokes about the Buffalo Wild Wings Bowl never, ever ending, until the playoffs start in 2014 at least. Then the Buffalo Wild Wings Bowl might end for real! Ha ha!
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