There's only one tried and true way to make a great Super Bowl commercial.
Make it funny.
That's what Volkswagen aimed to do this year to show off its 2013 Volkswagen Beetle. The company released the commercial early. I think it's going to be a big hit, mahn:
A 6'3 pasty white guy talking like a Jamaican is pretty funny. VW must have done its research in that area.
Some of the best lines, in no particular order:
- "Joo-lia ... turn da' frown, de' otha way aroun'."
- "Yes-i. The lan' of ten-tousan' lakes. Da' gopha state!"
- "Don't fret me, brotha'. Da sticky bun come soon."
- "Ree-spect, boss man!"
Can't we just laugh and all get along?
VW has a history of making pretty darn awesome commercials. Last year, it was "The Dog Strikes" back. It was more cute than funny, but still a good ad. Two years ago was the kid dressed up like Darth Vader. Now that's a funny commercial. It will be hard for VW to top that one.