Maybe I'm taking the commercial too literally, but I like to think that Ray Lewis actually breathes lightning. Like a mythical beast, destined to haunt our dreams and instill a healthy fear of the unknown. Something from Greek mythology, or maybe the Old Testament.
A little fire and brimstone and Old Spice.
Check out the new Ray Lewis ad after the jump.
A universe where heartbreak and sadness have been replaced...
Now seems like a good time to point out that most everything Widen + Kennedy does is awesome. Not that I have any idea what they "do", but whatever it is, it's working. I think.