As anyone who watched the America's Game special about the 2009 New Orleans Saints knows, Juicy Fruit played an unexpected role in the Saints title role last season. Head coach Sean Payton considered the gum to hold fantastic fortune-reversing powers. So much so that he was caught on film during the NFC Championship Game chewing out, as it were, an assistant who brought him spearmint instead of Juicy Fruit.
Apparently this resonated with at least one creative Saints fan, who won a costume contest held in Champions Square on Sunday afternoon with a Juicy Fruit get-up. The winner got to pose on stage with Payton, who will need some Juicy Fruit magic to top the Steelers are prevent his team from falling to .500 halfway through the season.
The video that inspired the costume after the jump.
[Image via the SNF official Twitter account]