2011 Super Bowl Concession Prices: How About A $19 Cowboyrita?

Not that we're breaking any news, but you've gotta have some money to attend a Super Bowl. Super Bowl XLV tickets are running just under $2,000 -- on the cheap end -- and the closest parking spot is rumored to be over $900 (I saw $200 parking about a quarter mile away on the way into Cowboys Stadium in Dallas). 

If you love your Green Bay Packers or Pittsburgh Steelers, I suppose you'd do whatever you could to get to the game.

But once you get into the game, the high prices don't stop. 

You want a 20-ounce Pepsi? Six bucks.

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The cheapest beers are $10 which is slightly higher than the regular season price, according to one vendor. 

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And if you want to get fancy, there's something called a Souvenir Cowboyrita -- $19. One vendor estimated he could drink four or five of those before becoming a little too tipsy. (Sorry, I'm working, or else I'd test 'em out.) He did, however, note that he couldn't actually afford to buy four or five of them.  
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But do you think the high prices have hurt business? Not a chance. The lines are for the concession stands are so long it's obstructing foot traffic from section to section.
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