The night before the Super Bowl, NBC will debut NFL Honors, an awards show hosted by Baldwin and preceded by a "red carpet show" on NFL Network (via USA Today):
The honors being announced in NFL Honors, which will also include a live performance by Lenny Kravitz, are awards that have been around awhile, such as the AP Coach of the year.
It's what the NFL does best. They take a non-essential event, such as the release of the NFL schedule, and turn it into an event.
Current and former players such as Jerry Rice, Barry Sanders, Deion Sanders, Shannon Sharpe and Steve Young will be in attendance.
Among the awards that will be announced will be the Walter Payton NFL Man of the Year Award as well as AP awards such as AP Most Valuable Player and AP Coach of the Year.
The live show will take place at the Murat Theater in Indianapolis.