Jared Wickerham - Getty Images
Some owners cheer in the box. Others have their sons wipe their glasses for them. Robert Kraft grasps his companions' hands as if he were Louis XIV.
"I say, William, what a marvelous piece of footballing. Give me your hand so that I may rub and stroke it affectionately in celebration. Dear me, what sort of solution is that? St. Ives? I dare say it feels glorious."