Peyton Manning's first game with the Denver Broncos against the Pittsburgh Steelers was the marquee game of Week 1 of NFL action, getting the first Sunday Night Football slot of the season. It proved to be a huge television draw as well, setting a record for viewership of SNF games.
As tweeted by Daniel Kaplan of the Sports Business Journal, the game picked up an 18 rating in the country's major markets.
NBC said the Broncos’ victory over the Steelers last nite fetched an 18 rating in major markets, a record 4 the first SNF game of the year— daniel kaplan (@dkaplanSBJ) September 10, 2012
The record-setting rating was also the best for any primetime NFL game since 1997.