The San Francisco 49ers have one of the most loyal followings in football, dating back to their days of playing in Kezar Stadium.
After being in five Super Bowls, Niner fans have a good idea of what it takes to be at the game in person, but now the stakes have changed.
Many San Francisco fans would love to root on their team, but won't be doing so because of massive ticket prices, according to the San Jose Mercury News.
Some lucky season-ticket holders won a lottery held by the team, giving them a chance to buy face-value tickets for the Super Bowl at prices of $850, $950 or $1.250.
All the others are left to find seats that are almost impossible to attain with liquidating a bank account or two. Seconadary markets are fetching $3,000 on average for some seats, with most of them already having been bought up by corporations as usual. Most are unwilling to pay those prices, per the article:
"We love our team, but you know -- we're just not willing to pay that kind of money," said season-ticket holder Sharon Osgood.
While some fans are understandably annoyed, most understand, per the Mercury News:
"It doesn't even give a chance to little blue-collar families like us," said San Mateo resident Desiree Finau, 33. But "I am a die-hard, and I will support them no matter what."