Super Bowl commercials 2013: Iron Man 3 among movies to premiere trailers

Josh Hedges/Zuffa LLC

Iron Man 3 is one of six movies that have purchased ad time during Super Bowl XLVII as the latest installment in the Robert Downey Jr. franchise will premiere a new 60-second trailer.

For some, the Super Bowl is more about the advertisements than the game itself. Those ad-watchers who are also movie buffs will be pleased to know that Iron Man 3 is one of six movies that will air trailers during the Super Bowl or pre-game coverage.

Keep up with full Super Bowl coverage

The third installment of the Robert Downey Jr. superhero franchise will premiere a new 60-second trailer during the game. The scheduled release date for Iron Man 3 is May 3. Disney purchased the most ad time of any movie studio, in addition to Iron Man 3, a 90-second trailer for The Lone Ranger will air during the pre-game and an ad for Oz: The Great and Powerful will run during the game.

Paramount will run a 30-second spot for World War Z in the pre-game and a 30-second trailer for Star Trek Into Darkness during the game. The other movie trailer that will air during the Super Bowl is for Fast 6, the latest in The Fast and the Furious franchise from Universal.

The price of a 30-second ad during Super Bowl XLVII on CBS was set at $4 million.

X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to SB Nation going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to SB Nation going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join SBNation.com

You must be a member of SBNation.com to participate.

We have our own Community Guidelines at SBNation.com. You should read them.

Join SBNation.com

You must be a member of SBNation.com to participate.

We have our own Community Guidelines at SBNation.com. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.