If you're going to introduce something special, whether it be an expensive commercial, the best game of your life or the latest and greatest on-field apparel, the Super Bowl is probably a good time to do so. Nike is a company that doesn't need to be told this.
When they take the field for Super Bowl XLVII on Sunday, the Baltimore Ravens and San Francisco 49ers will be wearing fancy new uniforms and cleats featuring Nike's latest advancements in equipment technology.
The uniforms, designed with the company's Elite 51 technology, stylistically look similar to those featured during the regular season, as viewers will see the same collar and overall slimmer look. The cleats, however, are Nike's Alpha Pro Cleats, said to possess deep-gripping cleats for precision cutting and a lightweight feel, which is certainly better than concrete shoes.
It's no surprise to see Nike using football's biggest stage as a springboard for showcasing their latest advancements in upgrading uniforms. We'll see if there's a noticeable difference.