Someone in the Dolphins' marketing department thought it'd be fun to have players break down the third wall for Halloween. Players shared their favorite candies, costumes, scary movies, etc. They were also asked who the easiest teammate to scare was?
Guess who Richie Incognito picked?
Getting a voicemail message from someone threatening to defecate in your mouth would be pretty scary.
To be fair, this story was just in the developing phase. Martin's absence and reports of locker room ugliness surfaced the day before Halloween, hardy enough time for the marketing department to confer with their peers on the PR side and reprint an entire program.
Maybe this was just part of Joe Philbin's desire to build a positive workplace, one of the talking points he hit on in his Monday press conference.