You might have heard that Marshawn Lynch recently landed his own special edition Skittles promotion. Well, it's actually a special edition "Seattle mix," but it's Lynch -- the bruising Seattle Seahawks running back with a well-documented affinity for the colorful candy -- who is the catalyst for the deal.
Lynch's love for Skittles, which was finally acknowledged with an official promotion from the candy maker in the lead-up to the Seahawks' Super Bowl XLVIII appearance, has become somewhat of craze in Seattle in recent years. The fans throw Skittles at him after the scores. They dress up in Skittles costumes. Lynch even rocked a pair of custom-made Skittles shoes during a game in 2011 (for which he was promptly fined $10,000).
This thing all started in 2011. Lynch was in the process of torching the Philadelphia Eagles for 148 yards, when, after scoring one of his two touchdowns on the day, cameras caught him guzzling down a handful of Skittles on the sideline. As you can imagine, Twitter loved it, and it quickly became a big story.
As it turns out, Lynch's mid-game sweet tooth was nothing new. He'd been eating Skittles after touchdown runs since Pop Warner, when his mom would hand him a bag before each game.
"I would give him a handful of Skittles and say, ‘Eat 'em up, baby,'" Delisa Lynch told Seahawks.com in 2012. "'They're going to make you run fast and they're going to make you play good.'"
While Lynch was playing college ball at Cal, the school used to "buy them by the case."
"It really took off in college, when they gave me a pack of Skittles on the sideline at Cal," Marshawn told his team's official website. "But it didn't blow up the way it has like this."
It certainly has blown up. After the game in 2011, Seattle fans began showering him with handfuls, or even zip-lock bag-fuls, of his favorite candy after every touchdown.
Considering he's found the end zone 15 times this season, including his three postseason touchdowns, Seattle fans have been throwing a lot of Skittles.