Super Bowl 48 set NFL media traffic, viewership records

Kirby Lee-USA TODAY Sports

Last Sunday's game was a big boon for NFL media properties, despite the lopsided result of the game.

Super Bowl week was very lucrative for the NFL, even more than usual. The NFL Network and set viewership and traffic records during the lead-up to last Sunday's game between the Denver Broncos and Seattle Seahawks.

During Super Bowl week, the network averaged 175,000 daytime viewers and 226,000 in primetime, figures that were up 20 percent and 31 percent, respectively, relative to last year. The coverage capped what had been a closely-watched postseason. For the entire playoffs, NFL Network averaged 148,000 daytime viewers, which was a 13 percent increase over last season.

On the web, visits to NFL Digital Media properties increased by 24 percent compared to 2013. That increase was spurred by a 149 percent increase in visits to NFL Mobile. During Super Bowl week, NFL Digital Media registered 27.8 million unique users compared to 22.8 million last year.

The game itself was the fifth-highest rated Super Bowl in NFL history despite the lopsided score. The game capped a good day for Fox. Pre-game coverage averaged 23.1 million viewers from 2 p.m. ET to kickoff. Pre-game ratings peaked at 68.4 million viewers from 6 p.m. to the 6:30 p.m.

SB Nation's Super Bowl coverage

Michael Vick wants to start (and 6 more storylines to follow)

The best pics and GIFs from Seattle's Super Bowl parade and celebration

Matt Ufford's NFL offseason survival guide

Bois: Denver's Super Bowl whoopin' in historical context

Ufford: "Deserve" had nothing to do with it | Godfrey: NFL always wins

Log In Sign Up

Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.


You must be a member of to participate.

We have our own Community Guidelines at You should read them.


You must be a member of to participate.

We have our own Community Guidelines at You should read them.




Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.