Super Bowl 48 set NFL media traffic, viewership records

Kirby Lee-USA TODAY Sports

Last Sunday's game was a big boon for NFL media properties, despite the lopsided result of the game.

Super Bowl week was very lucrative for the NFL, even more than usual. The NFL Network and NFL.com set viewership and traffic records during the lead-up to last Sunday's game between the Denver Broncos and Seattle Seahawks.

During Super Bowl week, the network averaged 175,000 daytime viewers and 226,000 in primetime, figures that were up 20 percent and 31 percent, respectively, relative to last year. The coverage capped what had been a closely-watched postseason. For the entire playoffs, NFL Network averaged 148,000 daytime viewers, which was a 13 percent increase over last season.

On the web, visits to NFL Digital Media properties increased by 24 percent compared to 2013. That increase was spurred by a 149 percent increase in visits to NFL Mobile. During Super Bowl week, NFL Digital Media registered 27.8 million unique users compared to 22.8 million last year.

The game itself was the fifth-highest rated Super Bowl in NFL history despite the lopsided score. The game capped a good day for Fox. Pre-game coverage averaged 23.1 million viewers from 2 p.m. ET to kickoff. Pre-game ratings peaked at 68.4 million viewers from 6 p.m. to the 6:30 p.m.

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