Back in 2008, Sean Avery had a rule created in his honor after he was trying to screen goaltender Martin Brodeur by standing in front of him with his back to the play and trying to distract him. If you forgot the play, here it is:
The day after that game, the NHL reinterpreted the unsportsmanlike conduct penalty to be enforced when a situation like this occurs:
An unsportsmanlike conduct minor penalty (Rule 75) will be interpreted and applied, effective immediately, to a situation when an offensive player positions himself facing the opposition goaltender and engages in actions such as waving his arms or stick in front of the goaltender's face, for the purpose of improperly interfering with and/or distracting the goaltender as opposed to positioning himself to try to make a play."
Fast forward to Friday night, Flyers defenseman Chris Pronger has a goal waived off in overtime and is assessed the first unsportsmanlike conduct penalty due to this rule for waiving his hand in front of Flames goaltender Miikka Kiprusoff:
Pronger was upset after the game saying this to the media:
"I wasn't turned around at him (or) waving in his face," said Pronger, who had his back to the goalie during the play.
The refs told Flyers coach Peter Laviolette that Pronger deliberately tried to distract Kiprusoff.
After the game, the refs refused talk to the media.
"Because they know they screwed up, that's why," Pronger said.
The Flyers did end up losing the game to the Flames, 3-2 in a shootout.