NHL Signs Major European TV Deal: Games To Be Broadcast Across Scandinavia

BOSTON, MA - JUNE 06: The NHL's, Vancouver Canucks' and Boston Bruins' logos are seen frozen into an ice sculpture during Game Three of the 2011 NHL Stanley Cup Final at TD Garden on June 6, 2011 in Boston, Massachusetts. (Photo by Harry How/Getty Images)

The NHL agreed to a deal with MTG to broadcast North American hockey in four Nordic countries.

The NHL inked another major television deal on Thursday as MTG acquired the rights to broadcast North American hockey in Sweden, Finland, Denmark and Norway. The deal is reportedly set to span five years and is worth somewhere in the neighborhood of $50 million dollars.

According to the report, the pact between the NHL and MTG encompasses every regular season and playoff game. The NHL matchups will be broadcast in a variety of ways, both free and over pay-channels.

All 1,230 regular season games and all playoff games will be shown in Nordic countries on MTG’s pay-channels and online streaming services, while some games will also be on free-to-air channels. There will also be a new NHL-produced daily highlights show.

NHL COO John Collins hailed the deal as a big win for the NHL and its fans.

"This is a landmark agreement that will deliver every NHL game to the Nordics for the first time ever," said John Collins, NHL Chief Operating Officer.  "In combination with the local-language NHL.com websites launched at the start of the season, this distribution partnership gives NHL fans in the Nordic countries unprecedented access to our games and our players. It's a win for NHL hockey and a win for our fans."

The deal is part of the NHL's concerted effort to continue to grow its audience beyond just North America. The league has been launching local language websites and stepping up its mobile development as it looks to reach out across the globe and grow its base.

X
Log In Sign Up

forgot?
Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join SBNation.com

You must be a member of SBNation.com to participate.

We have our own Community Guidelines at SBNation.com. You should read them.

Join SBNation.com

You must be a member of SBNation.com to participate.

We have our own Community Guidelines at SBNation.com. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.