CBC never fails to put together chill-inducing video montages for big events, and their pre-Game 1 package during Wednesday night's telecast of the Stanley Cup Final between the Boston Bruins and Vancouver Canucks was no exception.
I've watched this about five times today.
This is how you get people interested in hockey. Well, alright, it's one of the many ways. But when you own the broadcast rights to the NHL, you want to show off the emotion and the passion of the game, and aside from actually showing the games, this is the way to do it. Right off the start of the broadcast. It's the hook.
Use your talent, use your opportunity, show off everything that the Stanley Cup Finals are. The Cup is the most-coveted, most-incredible trophy in all of sports, and it's the most difficult to capture too. This montage shows that in just about every possible way.
As a Flyers fan, I'll gladly watch the Bruins celebrating their second round win over my team over and over again. I'll have Adele stuck in my head for the rest of the day and I don't even care. It's just brilliant work by CBC.
NBC, on the other hand, completely dropped the ball. I can't even show you a video because it's not on the Internet. Nobody cares enough to use the bandwidth. Basically, all you need to know is that they used their pre-Game 1 Stanley Cup Final montage to promote the new The Green Lantern movie that's coming out in a few weeks.
It was absurd, stupid, embarrassing. It was a lost opportunity to engage an American network television audience right at the start of hockey's signature event. Instead of showing off the sheer awe of the NHL postseason, they made the league look second-rate in front of a national television audience.