A month after announcing at the NHL Draft in Minneapolis that they would indeed name their team the Winnipeg Jets, True North Sports & Entertainment has unveiled the new logos for the team that will debut this fall.
They feature the same red, white and blue color scheme as the old Winnipeg Jets that left town in the '90s, although the actual logo is actually quite different. Via the team:
The logo on the left is the primary logo, and it is indeed the logo that was leaked prior to the announcement. Shortly after that leak, the word came out that the Jets were going to officially make this announcement, so it's possible the leak had something to do with the timing here.
What do you think? Reaction on Twitter is rather mixed. Some people in the logo community, such as the esteemed Icethetics blog, have voiced displeasure, while some others have welcomed the new team identity with open arms. Personally, I find the inclusion of the Maple Leaf to be a bit cliche, but overall I don't mind the look. I really love the JETS cursive wordmark, though.
Here's what True North had to say about the designs:
"True North Sports & Entertainment felt it was important for the new Winnipeg Jets to develop a strong new identity," said Mark Chipman, Chairman & Governor of True North Sports & Entertainment. "We felt it was important to authenticate the name Jets and we believe the new logo does that through its connection to our country's remarkable Air Force heritage, including the rich history and relationship that our city and province have enjoyed with the Canadian Forces."
For more on the Jets, be sure to visit our team blog, Arctic Ice Hockey.