Generally speaking, it seems to me as though the NHL's "Because It's The Cup" ad campaign is a bit underwhelming. It's not a bad idea at its core, really, but the execution has seemed a bit poor in most of the spots, at least in comparison to some of the other phenomenal campaigns the league has run in recent playoff years.
"Because It's The Cup" pales in comparison to the "History Will Be Made" ads from years past, for example. But there's been no disappointment with the league's Stanley Cup Finals ad spots. You remember "Cup Raise" and "No Words," don't you? Well, meet "Boys":
The league announced that they'll debut the ad during Wednesday night's Game 1 between the Devils and Kings. The ad will be shown on both the NBC Sports Network and CBC broadcasts of the game.
Stick with SB Nation's dedicated NHL hub for full Stanley Cup Finals coverage. For more on the New Jersey Devils, check out Devils blog In Lou We Trust. For more on the Los Angeles Kings, check out Jewels From The Crown and SB Nation Los Angeles.