With the latest incarnation of the post-lockout NHL, the league and its 30 teams will look to devise unique ways to re-engage their potentially soured fan bases.
In the case of the Pittsburgh Penguins, that means giving out free stuff.
The team announced on Thursday afternoon that fans will be able to receive free (select) food items through the team's first four home games of the regular season. Some of the select items will include hamburgers, hot dogs, chicken sandwiches, nachos, popcorn, pretzels, salads and fountain drinks.
As well as the food giveaway, the team will also be running a half-off sale on all merchandise at "PensGear" stores.
The team will also hold a weeklong promotion via social media allowing fans the opportunity to win prizes. Some of the contests include a chance to win:
* A pair of tickets to every home game during the 2013 regular season
* A road trip for two to see the Penguins play at Madison Square Garden against the Rangers
* Four front row seats to the home opener, including a dinner in the Lexus club as well as transportation to the game by limo
* Two five-game mini-plans
* Six lower bowl tickets to any regular season game
*Seven-hundred dollars to use on merchandise at PensGear stores
The Penguins will also distribute promotional items at the first 15 home games of the season.