Blackhawks, Penguins to play outdoor game at Soldier Field

Jonathan Daniel

The Chicago Blackhawks and Pittsburgh Penguins have been confirmed to play an outdoor regular-season game at Soldier Field in 2014.

The NHL confirmed the Chicago Blackhawks and Pittsburgh Penguins will play an outdoor game in 2014, the league announced Wednesday morning.

The contest will be held at Chicago's Soldier Field, home of the NFL's Chicago Bears, on Saturday, March 1, 2014 at 8 p.m., ET. Coors Light has been announced as the primary sponsor of the game, as well as of the NHL Stadium Series, which makes it clear that more outdoor games are on the horizon.

This will mark the second time in as many years that an outdoor hockey event will be hosted at Soldier Field. In February, the Hockey City Classic was held, which featured a double-header of college hockey action between four different teams.

This confirmation substantiates a report from earlier this year that stated the NHL was planning to hold five auxiliary games to the league's outdoor staple, the Winter Classic. In the press release, it's stated more outdoor regular season games will be announced in the coming weeks.

Much debate has been spawned by the concept of multiple outdoor games, as some are concerned about the league diluting the brand established by the Winter Classic.

While it might be a minor alteration, it should be noted that the league is separating the marketing of the classic and the "Stadium Series" by its choice of sponsors. Bridgestone remains the Winter Classic sponsor, while Coors Light appears to be the sponsor of the other five games. It seems likely the league will still use the Winter Classic as the central point of the outdoor slate, while the other games will act as smaller regional events. In fact, the league has basically said as much whenever referring to the idea.

By labeling it the Stadium Series, the NHL is attempting to differentiate the Winter Classic from the other outdoor games. Whether that marketing plan proves to be successful remains to be seen. However, it's clear the league is attempting to develop on the success of the Winter Classic in order to generate more revenue and grow the game.

More in the NHL:

Complete Stanley Cup Playoffs coverage

Bet on these hot playoff teams

Our playoff predictions

The best of our hockey network

Latest News

X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to SB Nation going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to SB Nation going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join SBNation.com

You must be a member of SBNation.com to participate.

We have our own Community Guidelines at SBNation.com. You should read them.

Join SBNation.com

You must be a member of SBNation.com to participate.

We have our own Community Guidelines at SBNation.com. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.