FRISCO TX - SEPTEMBER 04: FC Dallas fans cheer on their team against Toronto FC on September 4 2010 in Frisco Texas. (Photo by Tom Pennington/Getty Images)

FC Dallas Seems To Be Experiencing Bump From MLS Cup Appearance

  • Live
1 Total Update since January 16, 2011
  • Updates 1
  • All Updates 1

FC Dallas Seems To Be Experiencing Bump From MLS Cup Appearance

There's a legitimate debate to be had over how much of a bump a team can expect from an appearance in the MLS Cup. From an attendance perspective, simply making the final results in an average attendance increase of about 7 percent. But really, that includes dips of as much as 35 percent (the 2005 Kansas City Wizards' saw more than 5,000 less fans per game than the 2004 team did) and increases of as much as 42 percent (the 2007 New England Revolution drew about 5,000 more fans per game than the 2006 team did, although that 2006 team saw an attendance decrease despite making the Cup finals). In other words, there's very little consistency is this kind of thing.

No matter how you measure it, though, FC Dallas looks poised to benefit in several areas following their finals appearance. The Toros are currently weighing four multi-million dollar shirt sponsor offers, as well as enjoying a 300 percent increase in season-ticket sales over this point last year, according to a report in the Dallas Business Journal.

"It's like being the prettiest girl in school and having a lot of opportunities," FCD CEO and President Doug Quinn said. "We are one of the most attractive teams in the league and all of our guys are coming back."

The hiring of Quinn seems to be almost as big of a reason for this. Quinn was hired in June after serving as the president of Soccer United Marketing, the marketing arm of MLS that also promotes the United States and Mexico national teams, as well as such professional teams as Chivas and Barcelona.

Prior to Quinn's hiring, FCD had been roundly criticized for their inability to make inroads with Dallas area soccer fans, who have turned out in huge numbers to see non-MLS matches but have stayed away from Pizza Hut Park with alarming regularity. Since opening their soccer-specific stadium in 2004, FCD has never even equaled the league-wide average attendance and has ranked in the bottom three of attendance in each of the past three seasons.

With an average attendance of less than 11,000 last year - more than 5,000 less than league average - the Toros have a long ways to go. But this, at least, seems to be a move in the right direction, which would halt three years of falling attendance.

Continue
X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to SB Nation going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to SB Nation going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join SBNation.com

You must be a member of SBNation.com to participate.

We have our own Community Guidelines at SBNation.com. You should read them.

Join SBNation.com

You must be a member of SBNation.com to participate.

We have our own Community Guidelines at SBNation.com. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.