Andy Gray and Richard Keys Join TalkSport

Alas, neither Andy Gray nor Richard Keys remained unemployed for long following their dismissal from Sky Sports. TalkSport, a UK radio station with a fairly poor reputation, has picked up the two, presumably in their talking-about-football-not-women capacity, and I'm sure they'll form a strong partnership on the radio.

For those not in the know, Gray was fired from his job as a Sky Sports pundit following misogynistic comments towards assistant referee Sian Massey several weeks ago followed by further evidence of workplace misconduct. Keys resigned shortly thereafter after in similar circumstances, alleging 'dark forces' were attempting to bring him down.

Keys and Gray will host a three-hour weekday show for the radio station, who are calling their capture of the pair a 'sensational coup.' Programme director Moz Dee has claimed that the furore over their comments and behaviour has them changed men, and so there's be no problems at all with the hirings*. Admittedly, I'm not part of TalkSport's target demographic, so I can't really make a strong judgment here, but does this seem a bit of a stupid move. TalkSport: Sexism is ok by us, we suppose? Not exactly what I'd want affiliated with my brand.

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