Sepp Blatter has responded to calls for reform by... promising reform, if re-elected. Specifically, he says he plans on changing the way FIFA awards World Cups, assuming Mohammed bin Hammam doesn't beat him in the summer's presidential race:
That's a project I have at the back of my mind. I'd like to adopt the example of the International Olympic Committee to avoid a repeat of what's happened in future. The executive committee receives 10 or 12 bids, looks at them, recommends the best ones and then lets the plenary meeting vote.
That would be a positive solution for Fifa. In view of the uncomfortable experience I had here in Zurich on December 2 it's an idea worth considering.
Obviously, Blatter and FIFA caught a lot of flak for 'corruption' in the wake of their totally evil and corrupt failure to not give the Americans and English what they wanted in December, and they're wary of a repeat scenario. No matter who gets elected, they're promising election reform, which in practice will probably mean FIFA keeps doing whatever it wants with better PR. There'll also be an outside 'watchdog' body to monitor FIFA's practices, according to Blatter, which can only be painted as good news. I give that committee eighteen months before people start accusing them of corruption as well.