MLS fans looking for signs of progress got a nice little taste of it this weekend when NBC aired a 21-second spot promoting their MLS coverage. It wasn't much, but it was more than we've seen from the league's partnership with Fox during almost their entire relationship.
There are definitely nits to be picked about the footage they chose. Some Seattle Sounders fans have pointed out that there's plenty of Timbers Army video, but none of ECS. A lot more people have noticed the focus that was paid to David Beckham and Thierry Henry.
All of that criticism kind of misses the point, though. NBC played an ad for their MLS coverage, which won't start until next year, during their highly rated broadcast of Sunday Night Football. I honestly don't know the last time MLS received anything close to that kind of promotion. If you're wondering why MLS fans were so excited about NBC buying their league's broadcast rights, look no further than here.