And we're officially underway! This is the moment when I realise I could've set my alarm for much later than this because we've got so many formalities and other gumph to go through.
In this case, however, one of the formalities is worth paying attention to: the ceremony takes a moment to wish all the best for Tito Vilanova, as the Barcelona boss is currently quite ill. Well said.
Now we're getting some fluff about congratulating the teams for getting here and how everybody dreams about winning the Champions League. If you want to find out who could draw who, have a look at our interactive guide here while you wait. Manchester United vs. Real Madrid, now that's a first-round tie.
The runners-up everyone will be looking to avoid, meanwhile, are here. There are some very interesting ties that could be thrown up this year - many of these will be anything but certain.