So far, the opening half an hour hasn't been the quality football that we expect from these two sides, with both sides passing poor, as well as their off the ball movement. Howard Webb waved away 4 sure fouls in a minute, including a probable last man foul from debutant Gary Cahill. Alex Ferguson looks like he's wearing a habit, and Chelsea's goal was a deflection off Jonny Evans. To add to the comedy of errors, Chelsea appear to not know how to spell their own team name, with their advertising boards directing viewers to visit "chelsefc.co.uk".
Of course, it could be a clever marketing ploy from Chelsea. Knowing that most people refer to the Blues as "The Chels", they could be trying to put a copyright on a new domain name. Unfortunately, that domain just leads to an error message on Google Chrome.
Guess that means it can be implied as Chelsea needing to fix their advertising boards then.