Barcelona issued a press release on Thursday with the headline "FC Barcelona and Intel sign innovative sponsorship deal". The innovation is apparently that there is a logo on the inside of their shirt. This is the first line of the release:
"The computing company's logo will appear on the inside of the football jersey, a pioneering initiative in the world of sports advertising"
Wait a minute. Haven't we seen this before? In La Liga, even?
Oh, that's right. Getafe beat you to it. Burger King 1, Intel 0.