Let me introduce you to Warrior Sports. They are a lacrosse, ice hockey and soccer equipment and apparel, but they are new to soccer so when they got the Liverpool kit contract in 2012, it was considered a major breakthrough for the Detroit-based company.
The good thing for them is Liverpool is a pretty easy team to outfit. A red shirt at home and they're halfway to a good set of kits.
But they ran into a fairly major problem: they tried.
The lesson is, never try.
Unfortunately for them, and us, they did not learn their lesson. They have continued to try and they tried really hard with Shamrock Rovers' new goalkeeper kit.
So let me get this straight: the Shamrock keeper is supposed to unleash hell, which he is wearing on the back of his shirt, so the message is being delivered to the goal. The goal is supposed to unleash hell.
THAT IS NOT WHAT A GOALKEEPER WANTS.
Stop trying, Warrior. Please, stop trying.
(Liverpool photo credit: Laurence Griffiths/Getty Images. Shamrock graphic: