Zlatan Ibrahimovic is the star of Volvo's latest ad campaign in Sweden.
As always, choosing Zlatan is a wise choice, although it would be more accurate to say Zlatan chose Volvo. You don't choose Zlatan, he choose you.
Behold, Zlatan the hunter.
You don't need to speak Swedish to know that there are is a serious flaw with this commercial.
It is part of a campaign tagged "Made in Sweden," but Zlatan wasn't made in Sweden. He is Sweden. Everything in the country is Zlatan, on Sweden's good day. Volvo is made in Zlatan.
All hail Zlatan.