Nike's World Cup ads are usually worth waiting for. They capture the imagination and translate it to the screen in spectacular fashion. The latest effort is no different, bringing Wayne Rooney, Neymar, Cristiano Ronaldo, Tim Howard, Andrea Pirlo, David Luiz, Andres Iniesta, Zlatan Ibrahimovic, the Hulk, and many more into the fold for the new "Winner Stays" ad.
The four-minute-long ad is certainly worth a watch and is fun from beginning to end, showcasing Nike's stars, gear, and World Cup ambitions. There is an added surprise in the ad, however. With Nike set to unveil the latest generation of the famed Mercurial Superfly boot, it has received a bit of airtime on camera. With the young footballers showing off their footwear, Cristiano Ronaldo flashes his Hyper Punch Superfly IVs.
Ronaldo's new boots feature the mid-cut collar of the Magistas with flywire technology and the fiber outsole that made its debut on the current crop of Mercurial Vapors. We look forward to the final reveal.