#Lookit

LeBron on World Cup: 'This is bigger than the NBA Finals'

Clive Brunskill

One of the world's best basketball players has seen the light, and he's telling everyone who will listen.

According to a story published by the Associate Press, NBA star LeBron James says the World Cup is bigger than the NBA finals.

"This is the highest you can get," James said Saturday, a day after announcing he was returning to play for the Cleveland Cavaliers. "This is bigger than the NBA finals in the sense that it's the world and you have so many countries here."

On behalf of the SB Nation Soccer team, I'd just like to say, duh. :)

There's little doubt that this latest World Cup has done a great deal to further boost the popularity and general awareness of the sport of soccer in the United States. Having a guy like James talking about it doesn't hurt one bit either.

Thanks for your support LeBron, and enjoy the final ... which he should since he's a VIP guest of FIFA at the Estadio Maracanã. It's good to be the king.

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