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adidas unveils high-tech 2013 Army Bowl uniforms

A look at the new TECHFIT uniforms made by adidas that are 30% lighter to help make the 2013 US Army All-American Bowl the fastest one yet.

The World Cup 2014 Match Ball Will Be Called the Brazuca

The Telstar is an icon and the Teamgeist and Jabulani balls are still huge talking points from the last two tournaments. Now, ahead of World Cup 2014 in Brazil, adidas have announced that the next ball will be called the adidas Brazuca.

Lionel Messi Impresses For Argentina While Wearing The New Intelligent Boot From Adidas

Adidas+has+developed+the+world's+first+intelligent+football+boot,+one+that+measures+on-field+performance.+Who+else+to+debut+the+boots+than+football's+god,+Lionel+Messi?

Adidas Appears To Be Testing A "Boot With A Brain"

During AC Milan's training at Adidas headquarters on Thursday, youngster Mattia De Sciglio appeared to be testing a boot with a brain. The latest in Adidas boots?

FirstCuts: adidas lands $305M in Lawsuit

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File this under "Things parent companies probably can't afford." A federal jury in Portland has ordered that Payless Shoesource Inc. must pay $304.6 million to adidas for "willfully infringing" the...

FirstCuts: Agent Zero Shows Love to Skins, Himself

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By Chris Littmann Sports don't start and end with a referee's whistle. FirstCuts, a blog dedicated to sports culture, will cover everything outside the lines, from the games to the gear. Look for...

"When I'm Cool, I'm Focused" - Dale Earnhardt Jr

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It is funny that yesterday I should write about the e-mails that I get and today I get a pretty good one (with test shots and promo photos) that I thought I'd share with you. This one is from a...

More On Dale Jr's New Adidas Fire Suit and ClimaCool

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After I got the initial e-mail the other day from the Adidas representative regarding Dale Jr’s new 3-stripe racing suit with ClimaCool Technology my curiosity regarding the make-up of the suit was...

Sneak Peek at Dale Jr's New "Jr Nation" Clothing Line From Adidas

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My Adidas insider is working overtime. Here is what I just got from him for you:The link to The Sports Authority splash page, - where you can purchase the new JR Nation Adidas apparel - will be w...

Dale Jr.’s #88 AMP Show car Will Be Onsite at Sports Authority Stores April 1-5

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DALE JR. FAN APPAREL AVAILABLE AT SPORTS AUTHORITY STORES ACROSS DALLAS-FORT WORTHAfter making its debut in Daytona at the start of the NASCAR season, Dale Earnhardt, Jr.’s adidas JR Nation Gear...

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