Great commercial, make sure you check out the ending; it's legit:

underarmor.com

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'm sure that most of you have heard by now, but a lot of student's, and now companies, are trying to make our game against UT a black-out game.  Much like Georgia's Black-Out, and Penn State's White-Out:

I don't know about you guys, but i think Blacking out the Jones would look amazing, and be a kind of motivation booster for our team.  Here at Tech have tried to do Red-Outs and Black-Outs in the past, but it has never worked.  Although, i think this year, we have an exceptionally good chance of making this actually happen.  There is a facebook group for this, of course, which has been spreading the word.  But that's never really enough.  Last year we tried a Red-Out for a game, and not everyone knew about it, and then wore Black, Green, and Pink to the game.  Don't ask me why people wear green and pink to our football games, but they do.  I woke up this morning and went to the Student Union Building to pick up a paper.  There was an ad in the paper for Red Raider Outfitter's new shirt for the UT game, and it was a Black-Out shirt.  This is excellent, the word is getting around and people may actually come to the game in Black only Tech gear.  There couldn't have been a better advertisment for the game than an ad in the paper.  So please everyone, spread the word, and let's try to make the UT game a true "Black-out":

(crude rendering)