Well, it's been a week. Has the new logo started to grow on you yet?

Me neither.

And judging by the overwhelmingly negative reaction to the redesign by folks who aren't on Michigan State or Nike's payroll, there's plenty of room for growth.

It's the age of social media, and the online backlash to the move was swift, loud and decisive. 

Mark Hollis might argue that the logo cannot be properly evaluated outside of the context of the entire rebranding package the University is set to unveil in April, and Tom Izzo might be disappointed in the lack of a unified cry of "Hooray for Nike!" from the alumni in response to the news, but the various online polls speak volumes. More than eighty percent of respondents to polls posted by MLive, The State News and The Only Colors either express dislike for the new Nike-fied logo or a preference for what has affectionately become known on the interwebs as "The Old Spartan Logo." 

I'm not a numbers guy, but even I'm able to draw some conclusions from that data. 

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