Ok, I think this is going to work. These are taken from his speech yesterday. "My philosophy is simple – no matter what your job is for this organization, is to be a pro.  What I mean by that is know what to do and do it, no excuses, no whining, just do it. "

MUNCHAK'S MAXIMS:

1.) Be a pro

2.) Know what to do

3.) Do it

4.) No excuses

5.) No whining

This is the first draft, any thoughts, suggestions, or changes?  I'm picturing these on signs, posters, shirts, and being on the jumbotron at games like Neyland's Maxims in Knoxville. Let's make this happen!