Now that the Fox contract is behind us for the secondary rights, and negotiations are under way for the third tier rights, the B12 should see a substantial increase in revenues starting in 2012.  The Fox contract should pay $60M in 2012 and increase by $5M a year until it reaches $120M in 2025. That would average $90M over the 13 years. There will be additional money coming to everyone from the sale of the third tier rights. Texas, in conjunction with ESPN will start a third tier network and Oklahoma is expected to start their own network too. Then we could/should expect a major increase in revenue again when the ABC contract expires after 2015/16 season. So my questions are as follows:

1) Is this money enough to keep the conference at 10?

2) If it does expand, then who will they offer a place to? Why? (Please leave Arkansas and Notre Dame out)

3) Do we really need a championship game?