The new slogan is "It's a Way of Life" and will highlight signature Cub traditions. Fans can also submit stories explaining how Cubs baseball is a way of life to them and can win the opportunity to throw out the ceremonial first pitch.

Personally, I wasn't too into the Year One thing. It didn't make sense and to tell you the truth, I was a little bit jealous of the ads airing on the other side of town. I think the marketing department has done a good job with this idea and I like how the W flags are incorporated. Now if we could just get one of those...

Per Carrie Muskat, Marlon Byrd will be the new team blogger. His first entry should be posted sometime today and his blog will be entitled "The Byrd's Nest."

Nice little article about how Millar seems to be keeping the guys loose and mixes well with them. They certainly appear to be having fun so far this spring training.

Also of notable importance: confirmation on Randy Wells' twitter account. It's mentioned in the article - I know dat_cubfan_daver has been concerned about its legitimacy :) (Don't click it though, just trust me on this bit of info)

The Lakeview post office near Irving Park & Southport -- the closest PO to Wrigley -- could be renamed for Steve Goodman. A worthy honor.

MLB hasn't verified it yet but supposedly it's legit. Wonder how Twitter is going to handle bleeping his tweets...

It appears they're still finalizing a few things, ie. Bobbleheads, which don't have a specific player listed yet. It seems to be a lot of the same type of giveaways as last year, although it seems to me that there are less than last year. For instance, there are only two bobblehead giveaways as opposed to the four they had last year. And there's no 70s night listed. So maybe they're still hammering out a few details.

This has a few more things than we've seen from other writers - Kaplan says he took a tour of Wrigley recently.