http://msn.foxsports.com/nfl/story/8754228/Week-10-Cheat-Sheet:-Midseason-awards?MSNHPHCP&GT1=39002

The 10-Year-Old Boy Playing Madden Award

For the most curious play calling of 2008:

Winner: Scott Linehan, Week 4: With his Rams sitting at the bottom of the NFC West standings with an 0-3 record and his job rumored to be on the line, the then-head coach went buck wild with his play calling in the first half against the Bills. In two quarters of football, Linehan called three wide receiver reverses, and went for it on fourth-and-3 in Buffalo territory. The Rams ultimately lost, 31-14, and Linehan was fired the next day.

Runner-up: Lane Kiffin sending Sebastian Janikowski out to attempt a 76-yard-field goal in Week 4.

From the PD article

"They doubled him quite a bit," offensive coordinator Al Saunders said. "So you try to dictate a couple of routes to him, and they doubled him over the top. We had to throw the checkdowns underneath. But he'll get going. He's a guy that he'll get his numbers when the year's over."

So that's the new strategy..

Why couldn't Linehan have said that, and yeah I know what he meant to say, but a couple more games like that and we'll be wondering if he really meant it.