Nearly 500,000 watched 2012 MLS Cup in Spanish

Landon Donovan speaks Spanish. That must help, right? - Kevork Djansezian

Combined with the ESPN audience, nearly 1.3 million people watched the MLS Cup on Saturday.

The numbers won't exactly blow you away, but the 2012 MLS Cup actually did better total viewership numbers than it did a year ago. That comes despite ESPN having lower ratings on its broadcast. The reason? Telefutura saw a 58 percent improvement over last year's numbers, more than making up for the .1 decline in ESPN's ratings.

Now, drawing about 1.3 million eyeballs to your signature event is hardly anything to do cartwheels over. That represents about .5 percent of the country. Clearly, MLS has a lot of room to grow.

But this is at least a positive sign, especially among an audience who clearly has never embraced MLS the way league organizers have always hoped they would. Hispanics obviously represent a significant portion of the soccer-watching audience in the United States and if MLS can appeal to more of them, that has the potential to be a real game-changer.

It surely helped that the teams playing both hail from regions with lots of Spanish speakers, but this was also the same two teams that played last year. Has something finally clicked?

X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to SB Nation going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to SB Nation going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join SBNation.com

You must be a member of SBNation.com to participate.

We have our own Community Guidelines at SBNation.com. You should read them.

Join SBNation.com

You must be a member of SBNation.com to participate.

We have our own Community Guidelines at SBNation.com. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.