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Blues to Offer Fans Mortgage Relief

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Like it or not, the NHL is a gate driven league. While other leagues get to lean on massive national television contracts to supplement team revenue, NHL teams need to hustle that much harder to get fans in through the front door. ↵
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↵That's probably why the St. Louis Blues have just announced their own version of a fan bailout plan. At every Saturday home game for the rest of the season, the team will award one fan four months assistance with their mortgage or rent. The details are all in this video that the Blues have been distributing: ↵
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↵What's the catch? There is none. The whole idea is to get some fannies into the Scottrade Center, which is why the promotion is being twinned with significant price reductions for seats in both the upper and lower bowl -- with the discounted seats in the lower bowl going for as little as $25.↵

This post originally appeared on the Sporting Blog. For more, see The Sporting Blog Archives.